• Project

    WaterAid Ultimate Pregnancy Test

  • About

    If only there were a test to tell you everything you need to know about your childbirth experience…

    For millions of women around the world, pregnancy is a time of fear and uncertainty over how and where they will deliver their baby, because delivering without access to clean water, good sanitation and good hygiene practices means a deadly risk of infection for them and their baby.

    WaterAid approached us once again and asked if we could help out with this campaign to raise awareness for women who do not have access to safe water during their pregnancy.

    For the geeks:

    This animation was a huge challenge technically. We had to communicate that the spoof pregnancy test device was capable of using GPS to search for safe water. We wanted to transition from the device held in hand in the live footage, to a product advertising-esque 3D world. In the 3D environment the camera moves away, revealing the world is in fact set upon the back of the pregnancy test.

    This meant that the scale of the project was either very small (when zoomed in at character / kitchen level) to being very large as we zoom to look at the product in the final resting shot. The CGI was done using only one camera move. This meant the whole project, including 38,000 CGI trees was contained within one file. For the trees we used a C4D’s plugin called Forester. Forester performed well but we had problems rendering because Octane for C4D has a limit on polygon count. We kept on refining the scene until Octane was just about able to cope.

    The inbuilt camera tracker in C4D was used to match move Live footage. It did a pretty solid job.

    Live footage at the start of the piece was directed by Giles Alderson and his team at figi productions.