• Project

    Adidas Europa League Animation

  • About

    To start, this project was a commission by Adidas & Copa90 prior to the 2017 Europa League final of Manchester United vs Ajax. Here’s how we completed the Adidas Europa League animation project.

    To kick off, we were asked to bring Jesse Lingard’s goal to life for Manchester United vs Fenerbache. We decided to use the style of London based illustrator Hattie Stewart for this one.

    Additionally, for Jasper Dolberg’s great finish against Celta Vigo, we animated Dolberg as a knight in shining armour jousting his way past the Vigo keeper.

    Technical Stuff:

    For Jesse Lingard’s goal, we drew the artwork back onto the footage by hand in Photoshop. The incredible Roger Wade lead the animation with this one. Further, we used the camera tracker in After Effects to add the eyes into the crowd in the first shot. If we’d drawn this by hand, it would have taken days. The After Effects technique allowed us to achieve that look within a much shorter time frame.

    Adidas Europa League Animation

    Creating the Adidas Europa League Animation

    For this part of the project, we created he animation of Dolberg using After Effects. Initially, the components of Dolberg were drawn in Photoshop using some stock imagery. We broke it all down so things like the helmet, arm, forearm were all separate. This allowed us to animate them onto the positions of Dolberg’s limbs through the shot.

    We could have set up a Duik rig but found more control individually keyframing things by hand. For the psychedelic black and white warped background, we animated a cone in C4D using the bend deformer to move the back of the cone. The black and white texture on the cone was animated, firstly in After Effects then applied in Cinema4D as a texture. Check out our Adidas Europa League animation at the top of the page.