• Project

    Nike Pegasus & ASOS – 2D Animation

  • About

    Life in the city is stressful. Everyone needs some headspace. But, how do you turn off from it? Could running be the answer?

    Running has a lift-off moment – you can lose yourself – you can transport your brain to anywhere in the cosmos. The burdens of everyday life just float away.

    ASOS approached us with an idea to promote the new range Nike Air Pegasus range of trainers. Filmed in a studio on a treadmill we doodle bombed characters into the scene.

    The bleak black and white characters replaced with vibrant cute creatures after the ‘take off’ moment.

    Illustration by Roger Wade.