Monster Animation – Become a Monster – Monster Jobs
Monster Animation Project
Monster are worldwide leaders in connecting people to job opportunities. To start, they commissioned us to create this monster animation project for a fantastic campaign.
What we did
Monster asked us to create animations off the back of a huge radio campaign – the campaign had already successfully reached over 35 million people in the UK. Each radio ad featured life stories of people overcoming objections and barriers to find their dream career. Our task was to bring the radio ads to life via animation, using the original audio.
Key for us was to inject some fun into the animations whilst also making the piece informative. As well as visual fun we made sure each video showed instruction of how new customers/users can connect with monster via their website and online platforms.
Who was involved?
Illustration and art direction was provided by the brilliant Nutbot. This left us free to concentrate on motion graphics and sound design. The total campaign included three 30 second videos and a number of shorter cuts. These extra cuts appeared on an array of social media sites such as Facebook, YouTube and Instagram. So far the videos have generated approx 1.5Million YouTube views alone.
Motion Design: Alex Boyce & Tom Carpenter
Sound Design: Marcin Pawlic
Illustration / Art direction: Neel Patel (Nutbot)